Building your
personal brand
How does your executive brand story help you to stand out from the crowd?
What is your personal brand story?
Whether it’s in an interview or in a networking situation, you need people to remember who you are and what you stand for. If you struggle to articulate what you’re all about, a long and boring CV is not going to help. The CV is not the first-line marketing tool that it used to be.
Give me a story!
The old-fashioned elevator pitch always sounds over-rehearsed, bland and impersonal. Trying to mention everything you’ve ever done is not what people want to hear.
An interesting and well-crafted career story is, however, something genuine and personal. Your career coach will help you to identify the key themes of your personal brand story and how you can weave these together to create a strong and lasting impression. Your brand storytelling will shape your LinkedIn, your verbal narrative, and your CV.
Find out how you can develop a professional brand story that will become the foundation of your personal brand, and something that you can continue to leverage in the future.
Your personal brand is important. Look after it.
Senior level recruitment has changed significantly in the past ten years. This much will be obvious to anyone who has tried looking for a new role recently. Making sure your LinkedIn profile really stands out is not as straightforward as it should be; getting time for a one-on-one meeting with headhunters is much more difficult than it used to be; and the art of networking has suddenly become a key skill that most of us have ignored for far too long. All of these are dependent on one key feature of your job search: effective self branding.
So what can you do to make sure you get noticed for the ideal job that you’re aiming for?
There are no easy answers, but one thing is clear: a distinctive and memorable personal brand is key. As Jeff Bezos said, “your personal brand is what people say about you when you’re not in the room”. An effective brand starts with a verbal description of who you are, your ideal role, and what credentials you have for that role. Your LinkedIn profile, your personal website, and your CV should all support and reinforce that brand. Make sure that you can articulate a personal brand that will help you to stand out. It’s not an elevator pitch that you learn off by heart. It should be a new language that you use to describe where you’re going, and that others use to promote your brand even when you’re not there.
Taking time to get the brand story right is an essential step in any successful job search. Your career coach will work with you to develop an authentic and engaging personal brand and brand storytelling.
Client reviews
Trusted globally
by Senior Executives
“Anthony was an excellent strategic sparring partner providing me with the clarity and direction I needed to make my next career move. He offered me structure and tangible guidance, challenged me – when I needed to be challenged.”
Oliver Hagemann
Chief Transformation Officer
“Anthony Harling has a system that works and delivers results. A true partner, he took the time to understand me and where I wanted to go. I learned from him how to build my story and manage a proactive process to achieve the opportunity I was after.”
Tom Kingsley
Advisory Board; Co-founder, CEO
“What helped was joining the dots. Anthony helped me to get my story straight, put it out in a unified manner across various platforms, and that then gave me the direction and focus to get the story out there.”
Doug Barrow, MBE
Board Member - Advisor
FAQs
If you have any questions feel free to email me at anthony@harlschon.com
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This is an opportunity for you to ask questions and get feedback on your goals for the next career stage.
In these calls we’ll discuss your specific challenges and what you can do to move things forward.
Whatever it is that might be holding you back, this call will give you the confidence to embrace the next phase in your career journey and manage your transition proactively.
There’s no obligation. This is an exploratory call to look at your career journey, where you might want to go, and what you can do to get there.
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Step 1:
Click the button below to book your call with me using Calendly.
(the online appointment schedule will open in a new window)
Step 2:
Choose a date and time from my available slots.
Step 3:
Fill out the short application form so that I can understand what you’re trying to achieve.
Step 4:
You will receive a confirmation email with a link for your appointment!
Please allow 30 minutes for our Google Meet or Zoom call (whichever you prefer).
Step 5:
Be mindful and ready to work. If, for whatever reason, the timing is no longer convenient, you can reschedule. Please do so at least 24 hours in advance.
I look forward to meeting you.
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My clients tend to be senior executives, directors and CEOs, typically in their 50s and 60s, who are at some sort of inflection point in their careers.
Over the years I've worked with executives in the UK, continental Europe, Africa and Asia in various industries and functions. Today I work with senior executives all over the world.
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Our service is built around three core elements:
Exploring career options and helping you to build clarity around your ideal role, what this could be, and how it fits with your professional experience & personal goals.
Developing a personal brand that is clear, compelling and memorable, including your verbal narrative, CV, LinkedIn profile and personal website (where appropriate).
Mastering the art of career networking as a tool to help you uncover opportunities that would otherwise remain hidden.
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I start with a different approach.
For most people, the old way of just sending out CVs to headhunters and applying for jobs just doesn't work.
There's a better way of doing this. One that is more focused and more likely to get results.
My approach is based on developing a career goal that suits you at this stage in your career, building a strong and effective personal brand that neatly summarises who you are and what you represent, and learning how to uncover new opportunities by building and leveraging a stronger personal network.
I believe in you. As your coach my job is to help you develop the skills that you need in order to succeed, to encourage and motivate you, and to give you the confidence that you can achieve your goals. These skills will stand you in good stead for many years to come.
Above all I care. Your success matters to me. I won't give up and I will do everything I can to support you in this journey.
Book your free
career exploration call
Apply now for a free career exploration call to find out how you can embrace the next stage of your work life journey.